Etha Moss is a pottery brand just starting out. Coming from the shores of the Baltic Sea, its clear appreciation of calmness and flow had to be resembled in the brand as well.
The logo is based on the custom made typography. Simple, but with subtle imperfections as it was molded out of clay. Those primary blocks are used for the pattern and give the brand, just like the product, a handmade feeling.
The image world is very calm, with a tension - as awaiting for something to happen. The sea, the waves, calm lines, broken pieces - static vs dynamic. The flow and its meditative state.