Heed is a group of destination management companies. It offers bespoke experiences with zero-fault operations: deep listening and flawless execution; a human touch in a well-oiled machine; flexibility and stability at the same time — this is the paradox of trust. Trust, that makes one take Heed.

The main focus in design was to combine qualitative look with an approachibility. The brand identity is very clean, very precise yet relatable and warm. The line drawn icon and the quirky illustrations further balance this duality.