Slezák is a family business, based in Budapest, that moulds plastic elements since the 198ies. It stands for a mixture of tradition and innovation, with a strong focus on quality and precision. What makes them really stand out is their great relationship with their clients, and because of that the brand needs to remain approachable, simple and practical. The design concept is based on the moulding tool, that produces tangible products with depth and weight. It is inspired by this crucial tool to create an approachable but confident visual identity completely align with the Slezák brand.