7 beliefs – the manifesto.
The idea was to create seven different, yet integrated letters, that together create the word 'Beliefs'.
Beliefs is a project created for the Serviceplan Consulting Group. It is a design of their manifesto - the seven beliefs. The idea was to create seven different, yet integrated letters, deriving from the word 'Beliefs'. Each letter represents one belief and it is designed in a way to embrace the core idea behind it. All letters should work as one word on the poster, and separately on postcards and stickers and desktop backgrounds.
Stickers together with printed postcards are given as a part of the starting kit for the new employees.
All letters combined together create the word ‘Beliefs’ that in its fullest appear on the poster.