I know my way around every aspect of branding — because a brand must come across consistently in every touchpoint.
Visual Identity Development
Creating a new brand from scratch and evolving existing ones further to meet the ever-changing demands on- and offline.
Art Direction
Visual ideas and execution of publications, landing pages, photography, illustrations and animations.
Packaging design
Concept, design, prototyping and supervision of production.
I am a great listener. My process starts with understanding — because a great design does not only identify a brand, but must tell its story.
Step one. Your story.
Your brand, product or service does not exist in a vacuum. Its appeal is strongly defined by the expectations of your customers, the rules of your industry, the appearance of your competition and the story of your company — in the first step these elements are inspected to define the basic requirements.
Step two. Your style.
In the second step the learnings are translated into multiple visual worlds as mood boards. This way, we can choose together not only a route that delivers on all requirements, but truly reflects your brand.
Step three. Your appearance.
The chosen route is developed through multiple iterations into a design: the way the brand looks and interacts. Upon approval the final materials get developed and handed over.
Get in touch!
Are you looking for a designer or inspiring collaborations?
