A few years ago, Heed laid a strong visual foundation with the new CI, radiating trustworthiness and high quality. Now, the need to enhance the CI has surfaced to align with the demands of the new marketing strategy: launching a website, establishing a social media presence, and consistently generating content. To harness the brand for upcoming marketing endeavors, integrating fresh elements that evoke excitement is imperative. After all, it's the experiences that serve as the ultimate "products" to be sold.

The main task for Heed is to evolve from a static look to a dynamic one, as Heed in its core is all about “Moving People”. Not only getting guests from A to B, but also providing them with unforgettable experiences in Hungary. 

The sans-serif font was updated to DM Sans, a simple and dynamic typeface that perfectly complements the vibrant essence of Heed.

Heed's numbers inject dynamism and modern sophistication into the design, cleverly utilizing two distinct letter sizes within the serif font for a visually engaging effect.

The Heed colour palette harmoniously blends natural, soft tones symbolising the human aspect of business, alongside warm shades representing the richness of experiences. The inclusion of blue infuses the design with sharpness and expertise.

Heed's numbers inject dynamism and modern sophistication into the design, cleverly utilizing two distinct letter sizes within the serif font for a visually engaging effect.

The Heed seal serves as a significant brand asset, symbolising Heed’s approval. It incorporates the icon and pulsing rays, visually representing the experiences offered by Heed. 

The rings, derived from the seal, serve as a graphic element that accentuates chosen images related to a highlighted topic. They are used both statically and in animation, adding versatility to the brand's visual representation.

To enhance the brand's image and shed light on the people behind Heed, I conducted a photoshoot featuring employees, the office, and the teams (DMC, Mobility, and Guides). You can get to know them through Heed’s Instagram account or their website. In the contact section of the website, you can learn more about the individuals responsible for different divisions.