Medio Segundo is all about the magic moment — the split second — when a perfect connection, perfect match is created. It is about coming together and the moment, when feelings of being in sync, of being on the same level arise. Each connection is different, each talent is individual, each moment is unique. Medio Segundo is a talent hunting company. It’s expertise and knowledge is brought to this magic moment — the split second — when you know that the match was made.

The logo design is based on the idea of perfect connection. The logo design merges two words Medio and Segundo in one — creating a unique look, a unique connection. 

The icon design is based on the MedioSegundo name written in a round shape to create a constant connection. To add more dynamism and the idea of multi bubble approach, the icon appears with the claim that mirrors the same style. Furthermore, Medio Segundo’s visual language is all about connecting bubbles and dots. The dynamism of the elements create a very vibrant and elegant look. 

Animation design for the contact is based on the idea of connecting, through witch the transformation – magic happens.